For instance, although the US is the birthplace of WhatsApp and has the third-highest number of users - the leading messaging app there is Facebook Messenger. As of 2019, India has 340 million users and Brazil has 99 million users.ĭespite its popularity, there are also regions where WhatsApp takes the backseat. The countries with the most WhatsApp users in descending order are India, Brazil, The United States, Indonesia and Mexico. For Europe, Africa and Latin America you can expect WhatsApp is either a leader or has significant enough penetration that you should be targeting WhatsApp users in those countries. But which regions actually benefit the most from using the platform for business? With 2 billion users worldwide and being the most popular messaging app in 133 countries, WhatsApp is a great way to build relationships with your customers. For countries where WhatsApp is popular, it has become increasingly important for businesses to use the platform to reach their customers. Today, more than 5 million businesses are on the Business App and there are many more registered with an API account. In use cases where Business WhatsApp is used by universities, they have recorded a 99% open rate for messages. The Importance of WhatsApp for BusinessĬompared to traditional methods of reaching your customers like emails, 80% of messages sent to WhatsApp are seen within 5 minutes.

WhatsApp users send about 65 billion messages per day, which is about 750,000 messages per second. This is an amazing feat considering it’s approaching Facebook’s number at 2.7 billion users in Q2 2020.īut it's not just about the massive number of users - it's about engagement. In early 2020, WhatsApp hit 2 billion users, up from 1.5 billion users in Q4 2017. With so many users on WhatsApp, it's hard to ignore the platform. And in January 2018, WhatsApp introduced WhatsApp Business. Businesses were already using the regular app before Business WhatsApp exists, especially the use of WhatsApp Groups among salespeople.įor WhatsApp, it made sense for them to charge businesses to use the platform. However, Facebook needed a business model to monetize its new gargantuan purchase. After the acquisition, WhatsApp became free and pledged to never have ads. So what is WhatsApp Business and how did it come about? There was a time when WhatsApp costs 99¢ before it was acquired by Facebook for $19 billion dollars.

WhatsApp Business Explained What is WhatsApp Business

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